SelfHackathon

I worked redesigning the website for Self Hackathon, a company that helps to build confidence and self improvement, using psychology, neuro-science, neuro-linguistic programs, and hypnosis. Self Hackathon provides workshops, conferences, online programs, and one on one coaching. The client needed to improve the website while maintaining the logo and brand colors. The company had 3 websites, and we had 3 weeks to propose a new website. My role was to lead the UX Research.

Goals

• Showcase Self Hackathon work, and bring more people to the website

• Improve the information architecture

• Consolidate the 3 websites, and redesigning content strategy

Opportunities

• Self Hackathon had 3 different websites that needed to be consolidated

• Self Hackathon needed to prioritize its mission statement, and showcase the value of its services in order to entice users to sign up online

• There was no information about their other services

• There was not enough references and credentials about their research, and the experts that support Self Hackathon services

Deliverables

I led the UX Research, interviewed the client and stakeholders, created element analysis, feature comparison, sitemap, user flows, and user journey. Additionally, I created personas, produced screeners and conducted interviews, led all the user testing, and created the research documentation for the client. I worked with the Project manager and the Graphic Designer.

My contribution

• The new SelfHackathon website has a user centered design that brings more online visitors

• The new SelfHackathon website improved showcasing their services and membership

• The client was able to consolidate the three websites into one

First Findings

After interviewing the client and stakeholders, we learned more about the company, its mission, its services, and competitors. I ran an element analysis and feature comparison with four competitors’ websites.

• Three of the four competitor sites had an explicit link in the navigation containing information explaining how or why the service works. This information was not present in the SelfHackathon website.

• All competitors have multiple calls to action varying from logging in to a member portal, to starting/signing up for the service.

• The SelfHackthon website only had the call to action to download the “11 confidence mind hacks” and sign up for the newsletter.

We ran a screener to select various people who use self improvement online programs. After their interview, I organized the findings in an affinity map, which helped me to recognized people’s behaviors, needs, pain and pleasure points, and their motivations.

As a result of this research, the team found that people have two different prospectives when looking for self improvement programs:

• One group sees self improvement as a holistic experience to balance all aspects of life

• The other group sees self improvement as a tool to grow in their professional life

The research findings helped us to understand what the users are looking for while searching for Self improvement services. We proposed the following content highlights for Self Hackathon website:

Structure

• Clearly structured information on the website

• A program that is well structured and follows a clear process

Based on Self Hackathon mission and vision we prioritized and organized the information for better and faster reading and understanding.

Authority

• Charles wants something grounded in science and empirical research

• Nyssa wants a program that embraces a holistic understanding of human needs

• Both want a teacher who is not dogmatic, and doesn’t pretend to be perfect

We proposed a page where founder and experts can present their research and sources of inspiration. The goal is to expose their constant learning (scientifically and holistically), and convey that they are not dogmatic instructors with the only truth.

Feedback

• Both Charles and Nyssa want feedback on their progress

We proposed a “Test my confidence” questionnaire to provide users with a confidence baseline measurement. After joining the online program, users will be presented with information on their improvements in the pertinent areas.

Relevant to Me

• Both Charles and Nyssa want material that are relevant to their specific needs

• Charles wants programs that are customized for him

We proposed a program that customized the user needs based on a test that the user will complete after each online session. This will provide feedback as well as more customize material relevant to the user.

Site Map
The new website integrates the 3 different websites, showcase the company’s work, and the value of its service, as well as its experts, and workshops that were not showcased before.

Users that need feedback before sign up can click on the “test my confidence” questionnaire, review the results (Feedback), and then sign up for the program. Users can sign up directly skipping the “test my confidence” questionnaire.

In the past, the workshop service was not in any of the Self Hackathon websites, and it is promoted by word of mouth. By adding the workshop on the global navigation we showcase this service. We proposed a flow of 4 steps from home page to submit for a workshop