SelfHackathon is a company that helps build confidence and guides self-improvement using psychology, neuroscience, neuro-linguistic programs, and hypnosis. SelfHackathon had three different websites to showcase their services and their instructors.
This was a client facing project, and I worked to improve the website's information architecture. The simplified design can be viewed in the video above.
Showcase Self Hackathon work, and bring more people to the website
Improve the information architecture
Consolidate the 3 websites, and redesigning content strategy
Self Hackathon needed to prioritize its mission statement, and showcase the value of its services in order to entice users to sign up online
There was no information about their other services
There were not enough references and credentials about their research and the experts that support Self Hackathon services
I led the UX Research, interviewed client and stakeholders, and created the following items that were compiled and delivered to the client:
Element analysis, Feature comparison, Sitemap, User flows, User journey, Personas, Screeners and Interviews
Additionally, early in the project, I conducted paper user testing to confirm our proposed design met project goals. Later in the design process, I conducted two rounds of high fidelity user testing to refine and confirm final design details.
My contribution to the team ensured the following:
The new SelfHackathon website has a user-centered design that brings more online visitors
The new SelfHackathon website improved showcasing its services and membership
The client was able to consolidate the three websites into one