We created 3 interactive exhibitions that brought this brand to life through innovative and immersive visitor experiences. We created an interactive environment in which to learn about Johnson & Johnson’s past, present and future, and its impact on the global community.
Assure the smooth operation of the user testing, observe the users interactions with the different interactive exhibitions, and interpret user feedback. I was also involved in the design ideation to improve the exhibitions, and involved in the user testing documentation for the client.
A Quick Description of the Interactive Exhibits
This exhibition displays videos projected on a curved surface. The videos are different stories that users select via multiple 24” touch screens. The stories are about the community and work that J&J does around the world.
The touchscreen uses a 3D map interface, where the user selects geographically located pins that represent J&J stories. In addition to the pin interface, there is a category, stories, and video button that provide the user with a dropdown list interface as an alternative way to navigate the same stories.
This experience showcases the different products, documents and important facts about the products and innovations that J&J has created since its founding.
The exhibit is displayed on multiple individual 24” touch screens. The interface is comprised of a rotating image carousel organized by product categories.
This interactive showcases the impact of J&J throughout the years, and the impact on our global history. The exhibit is displayed on three 55” touch screens that are stitched together as a single large display. For this interactive, the user navigates a vertical timeline using a touch interface to learn about major events.
Test functionality and usability; validate the consistency of the copy, and the experience flow across all the exhibits
Validate that structure, design and instructional copy clearly communicate the kind of content that they link to and that users feel oriented throughout their navigation experience
We recorded user testing via observational notes. For this, we used the Rainbow spreadsheet as our documentation tool. I was in charge of analyzing the rainbow spreadsheet and adding the major findings to the report. Then, the team discussed and added possible solutions.